How we make money

You should not have to wonder how a software company makes money off you. Here is the whole answer, per product, including the parts that earn nothing.

Where the money comes from

CognoirMonthly subscriptions, paid by the people and teams who use it. Plans start at $49/month; team plans are billed per seat. 14-day free trial, no credit card required.
Sitr ShieldThe browser extension is free, forever — it will never be charged for. Revenue comes from the paid mobile apps (one-time purchase, no subscription), a paid family plan built on end-to-end-encrypted sync, and support contracts for schools and institutions.
July ArchiveNothing. It's a free public archive; it costs us money to run and we're fine with that. If you'd like to help carry those costs, you're welcome to write to us — but the archive stays free and complete either way.

That's the complete list. Customers pay for products; there is no second revenue stream behind the first one.

Where it doesn't come from

No advertising, in any product, ever.
No selling or renting user data.
No data brokerage, including “anonymized” or aggregate behaviour.
No outside capital. Bootstrapped, so no investor can push us to monetize users or force an exit.

Why this is the point

Dooplin is a for-profit company and intends to stay one. That is not a caveat to the privacy commitments — it is what enforces them.

When a product is ad-funded, the user's attention and data are the inventory, and privacy loses eventually — not because anyone is evil, but because the incentives only point one way. We charge money instead, so the incentive is to keep customers, not to watch them.

The company is bootstrapped and has taken no outside capital. That is a structural fact, not a virtue: it means no investor can push us to monetize users, bolt on advertising, or sell the company to someone who would.